The right online directories for therapists, used correctly, can put your practice in front of clients actively searching for help every single day. Below are 30+ of the best options ranked and reviewed, covering UK platforms, USA platforms, niche directories, and free options that even help your SEO.
UK Directories
Psychology Today UK
🇬🇧 UK PaidThe world's most-visited therapist directory with millions of monthly searches your profile appears directly when someone in your city Googles "therapist near me." A fully completed profile here is non-negotiable for any UK private practice.
Counselling Directory
🇬🇧 UK PaidOne of the UK's most-visited counselling platforms part of the Happiful family holding the PIF TICK, the UK's only independently assessed quality mark for health information. Thousands of local searches land here every month from clients actively looking for a counsellor.
BACP Therapist Directory
🇬🇧 UK Free with membershipLists over 18,000 accredited therapists only BACP-registered members can advertise, which means clients arriving here already understand they're looking for someone professionally qualified. Instant credibility signal for your practice.
NCPS Find a Counsellor
🇬🇧 UK Free with membership ★ RecommendedRecognised by the Professional Standards Authority, the NCPS Accredited Register is the mark clients and employers trust when vetting a therapist. All listed practitioners are qualified, supervised, insured, and subject to a strict Code of Ethics.
UKCP Find a Therapist
🇬🇧 UK Free with membershipThe UK Council for Psychotherapy lists experienced, accredited psychotherapists carrying real weight with more discerning, research-minded clients who want to verify credentials before reaching out. A must-have for UKCP-registered practitioners.
Welldoing.org
🇬🇧 UK Paid ★ RecommendedOperating since 2014 and widely described as the UK's leading therapist directory, Welldoing offers a personalised client-matching service alongside your profile meaning warmer, more qualified enquiries land in your inbox compared to passive directory browsing.
Harley Therapy
🇬🇧 UK Application-basedLondon's premium multi-award-winning therapy platform on Harley Street it shows immediate therapist availability so clients can book same-day or next-day appointments. Being listed here positions you firmly in the premium, private-pay bracket of UK practice.
British Psychotherapy Foundation
🇬🇧 UK Free / membershipA respected accredited body directory for psychotherapists and psychoanalysts listing here adds a strong professional authority signal, particularly relevant for practitioners offering longer-term, depth-oriented therapy to NHS-aware or privately referred clients.
Find My Therapist Directory
🇬🇧 UK PaidA UK-only therapist directory that charges up to 70% less than competitors covering all therapy types from CBT and EMDR to walk-and-talk and equine therapy with no requirement to belong to a paid professional association to list your practice.
UK Therapy Hub
🇬🇧 UK Free ForeverLaunched by Private Practice Hub and described as the largest free UK therapist directory completely free, forever allowing you to upload your website, contact details, images, and special offers with no monthly fee or subscription required.
Hub of Hope
🇬🇧 UK FreeA UK charity-backed mental health directory by Chasing the Stigma it aggregates local and national mental health services and has strong community trust, particularly among younger clients and NHS-adjacent referral pathways seeking private support.
USA Directories
Psychology Today (USA)
🇺🇸 USA PaidThe most-visited therapist directory on the planet consistently ranking page 1 for hundreds of city-level therapy keywords across every US state. For any therapist targeting American clients, this is the single most impactful paid directory to join.
TherapyDen
🇺🇸 USA Free OptionOne of the most underrated free therapist directories available ranking for over 10,000 Google keywords with 140+ search filters, meaning any client who finds you here is highly qualified and specific about what they're looking for.
GoodTherapy
🇺🇸 USA PaidSits alongside Psychology Today in brand trust attracting clients who have already researched therapy before reaching out, which translates to higher-quality, more committed leads who are less likely to ghost after the first contact.
Zencare
🇺🇸 USA PaidOne of the most polished therapist directories available every therapist is vetted and must provide a short video intro, which means clients arrive feeling like they already know you, dramatically increasing the conversion from enquiry to booked session.
Headway
🇺🇸 USA Free for TherapistsAn insurance-first directory that handles credentialing and claim submission for you free for therapists to join making it the easiest path into insurance-based private practice for US therapists who want to accept coverage without the admin headache.
Alma
🇺🇸 USA Membership ★ RecommendedMore than a directory Alma bundles insurance credentialing, billing, EHR tools, and a 25,000+ provider community into one platform, often negotiating reimbursement rates $10–30 higher per session than independent credentialing would achieve.
Grow Therapy
🇺🇸 USA Free ★ RecommendedA fast-growing USA platform that handles insurance credentialing, billing, and scheduling entirely for free positioning itself as the most complete no-cost practice-launch toolkit for therapists entering or expanding private practice across the US.
Best Therapists
🇺🇸 USA PaidThe only major directory that deliberately limits the number of therapists per page every listed therapist is vetted, so you're competing with hundreds of providers rather than tens of thousands, giving each listing exponentially more visibility per practitioner.
Open Path Collective
🇺🇸 USA One-time feeBuilt for therapists offering reduced-fee sessions ($40–70) to clients who can't afford full-price care attracting highly motivated, financially pre-qualified clients with low ghosting rates and strong session commitment, for a single one-time joining fee.
Choosing Therapy
🇺🇸 USA PaidA growing platform that combines a deep educational mental health content library with a therapist directory clients arriving here have already read expert articles, compared approaches, and done their research, making them more informed and ready to commit.
TherapyTribe
🌍 Global FreeA globally accessible directory with a built-in mental health support community a free listing makes it a zero-risk addition to your profile portfolio, and the community element keeps users engaged and returning to the platform.
Mental Health Match
🇺🇸 USA PaidRather than a passive listing, Mental Health Match actively pairs clients with therapists via a matching algorithm the pre-screening process means referrals that land in your inbox are far more likely to convert into long-term clients.
ZocDoc
🇺🇸 USA Pay-per-leadPrimarily known as a medical booking platform but increasingly used for mental health its biggest advantage is instant appointment booking filtered by insurance, making it ideal for psychiatrists and therapists who want fast, frictionless scheduling with insured clients.
Theravive
🇺🇸 USA PaidAn established USA directory that consistently ranks on page one of Google for city-level therapy search terms giving listed therapists strong local search visibility without the volume competition seen on larger platforms like Psychology Today.
Network Therapy
🇺🇸 USA FreeOne of the oldest therapist directories online its age gives it high domain authority that still translates to page 1 rankings for certain therapy keywords, making the free listing worth claiming purely for the SEO backlink it provides to your website.
Niche & Identity-First Directories
Inclusive Therapists
🌍 Global FreeConnects marginalised and intersectional clients with social-justice-oriented, LGBTQIA+-affirming therapists if your practice is built around anti-oppressive, identity-affirming care, this directory puts you directly in front of exactly the clients you're best placed to help.
Therapy for Black Girls
🇺🇸 USA FreeA trusted community platform connecting Black women specifically with Black therapists the community trust built around this directory is exceptional, meaning clients who reach out have specifically sought out a practitioner who reflects and understands their experience.
Clinicians of Color
🇺🇸 USA PaidA directory dedicated to promoting therapists of colour easy to use with a prominent search bar on the homepage, and a growing presence in Google rankings for culturally specific therapy searches across multiple identity groups and locations.
Monarch by SimplePractice
🇺🇸 USA Free with planThe first national therapist directory of significant size to offer integrated online appointment requests clients can book directly from your profile without leaving the platform, dramatically reducing drop-off between "found you" and "booked you."
Directories are one piece of a fully booked practice. The therapists consistently attracting new clients combine strategic directory listings with a professional website that converts visitors, SEO that ranks for local searches, and content that builds trust before a client ever reaches out.
If you'd like help building that complete digital presence from therapist web design to healthcare SEO we'd love to help.