How to Add Zip Codes to Your Psychology Today Profile to Target More Locations

Here's something most therapists don't realise: your Psychology Today profile might be live, complete, and well-written but if your location settings are too narrow, a huge portion of your potential clients will never see it.

The fix is simpler than you think. By adding the right zip codes or postcodes to your profile, you can dramatically expand your visibility in the directory without changing anything else about your listing.

In this guide, you'll learn exactly how to add additional zip codes to your Psychology Today profile, how to change or update them, and most importantly how to figure out which areas are actually worth targeting.

How to Add Additional Zip Codes to Your Psychology Today Profile

Here's exactly how to update your location settings.

Alos Read: Top therapy practice Management Software →

Log In to Your Psychology Today Account

Go to psychologytoday.com and log in with your practitioner account credentials. Once you're in, head to your profile dashboard this is where you manage all aspects of your listing.

Go to Your Profile Settings

Look for the option to edit your profile. Depending on when your account was created, this may be labelled "Edit Profile," "My Profile," or "Practice Details." Click through to the section that covers your practice location and service area.

Find the Location or Service Area Section

Inside your profile settings, look for the section that controls where your listing appears. This is typically labelled "Location," "Service Area," "Coverage Area," or "Practice Locations." This is where you'll add, remove, or change your zip codes or postcodes.

Add Your Additional Zip Codes or Postcodes

You'll see a field or list where your current coverage area is displayed. Enter the additional zip code or postcode you want to target, confirm or save the entry, and repeat for each area you want to add. Psychology Today allows you to list multiple locations and coverage areas so don't limit yourself to just one if you can genuinely serve clients across a broader area.

Save Your Changes

Once you've added your target locations, save your profile. Changes typically go live within 24 hours. You may not see an immediate jump in search placement, but your profile will now begin surfacing in results for the additional areas you've added.

Why Your Zip Code Settings Matter More Than You Think

Psychology Today's directory is location-based. When someone searches for a therapist, the platform matches them with practitioners listed near their location. If your profile only covers one narrow area, you simply won't appear in searches from neighbouring towns, suburbs, or districts even if you could easily serve those clients.

Think about what that means in practice. A therapist listed only in one zip code or postcode is invisible to everyone searching from the zip codes around it even if those people are ten minutes away, or actively looking for an online therapist with no geographic limit at all. Expanding your coverage costs you nothing extra. It just requires knowing how to do it and which areas to choose.

How to Change Zip Codes on Your Psychology Today Profile

Already have zip codes listed but they're out of date or just wrong? The process is straightforward.

Steps to Update Existing Zip Codes

Log in and go to your profile settings
Navigate to your location or coverage area section
Find the existing zip code or postcode you want to remove
Delete or uncheck it
Add the correct location in its place
Save your changes

If you've moved practice, expanded to a new location, or shifted to offering primarily online sessions, updating your location settings should be one of the first things you do. Outdated location data is one of the most common reasons therapists find their profile underperforming.

How to Find the Best Areas to Target on Your Psychology Today Listing

This is where most practitioners stop thinking strategically and leave a lot of visibility on the table. Adding zip codes is easy. Adding the right zip codes is what actually moves the needle.

Start With Where Your Clients Actually Come From

Before adding anything new, look at your existing enquiries and clients. Where are they located? Are there patterns particular suburbs, districts, or surrounding towns that come up repeatedly? If you're already attracting clients from a specific area without even targeting it explicitly, that's a strong signal that demand exists there. Adding that area formally to your profile will only increase your visibility for those searches.

Think About Travel Time, Not Just Distance

Clients don't think in miles or kilometres they think in journey time. A client might travel 30 minutes by public transport to see you in person. That radius should inform your coverage area, not just the immediate block around your practice. Map out a realistic travel-time radius around your practice and identify the main residential areas, towns, and suburbs within it. Those are your primary target zip codes.

If You Offer Online Sessions, Think Much Bigger

Online therapy removes the geography problem almost entirely. If you offer telehealth or online sessions, your Psychology Today listing doesn't need to be confined to your immediate area. You can and should list coverage across your broader region, state, or province.

🌐 Online Therapists: Expand Your Coverage Significantly

In the US, many online therapists list multiple states noting that cross-state licensing rules apply. In the UK, online therapists commonly list national availability rather than just a single city or postcode district. If telehealth is part of your practice, make sure your location settings reflect the true geographic reach of your service.

Look at Where Demand Is High But Competition Is Lower

Some zip codes will be saturated with Psychology Today listings. Others often slightly further out from city centres, or in growing suburban areas will have fewer listed practitioners but genuine demand. To get a sense of this, search Psychology Today as a potential client would using different zip codes in your area, note how many practitioners appear in each location, and identify areas where the number of listed therapists is relatively low.

💡 A strategic tip: Targeting a slightly less competitive area can get you to page one faster than trying to rank against dozens of established profiles in a saturated city-centre search. Cross-reference with your own licensing area and practical ability to serve clients there before adding.

Also Read How to Rank Higher on Psychology Today: The Complete Optimization Guide →

Also Read How to Get More Therapy Clients: Proven Strategies for UK Practitioners →

Frequently Asked Questions

Log in to your Psychology Today practitioner account, go to your profile settings, and navigate to the location or service area section. From there, you can add zip codes or postcodes beyond your primary practice address. Save your changes and your profile will begin appearing in searches from those additional areas.

Go to your profile settings and find your current location or coverage area details. Remove any outdated zip codes or postcodes and replace them with the correct ones. Save the changes updates typically go live within 24 hours.

Psychology Today allows practitioners to list multiple locations and coverage areas. The exact limit may vary by account type, but most profiles support coverage across several areas. If you offer online sessions, you can typically list broader regional or national availability.

Start by looking at where your current clients come from, then map a realistic travel-time radius around your practice for in-person clients. If you offer online sessions, consider state-wide, regional, or national coverage. For a more strategic approach, search the directory as a potential client would and look for areas with genuine demand but fewer listed practitioners.

Yes in most cases, expanding your coverage area increases the number of searches your profile appears in, which generally leads to more profile views and more enquiries. The key is targeting areas you can realistically serve and that have actual demand.

Small changes to your location settings can translate into meaningfully more profile views and more clients. And when you're ready to build visibility that goes beyond any single directory one that brings clients directly to your own website from Google search that's exactly what we help with.

Healthcare IT Solutions works with therapists, counsellors, and life coaches across the US and UK to build websites and SEO strategies that generate consistent, location-targeted enquiries. Book a free consultation → and let's talk about what's possible for your practice.